I was recently asked to donate some studio time to a social media campaign for ‘Voices of Women’, a not for profit service located within the Shire of Yarra Ranges.
Voices of Women wanted to create a campaign to encourage voters within the shire to focus on diversity, inclusion and equal gendered roles on council.
After conducting a brainstorming session, I created a consistent message and range of social media graphics for the campaign concept ‘Did you know…’
Did you know… that there’s only one woman on council?
Did you know… that there’s no-one under 40 on council?
Did you know… that there is no LGBTQI representation on council?
Did you know… that women who are elected to office are more responsive to constituents’ concerns?
There are 14 statements in total designed very simply using typography and the existing colour palette within the original Voices of Women logo design provided.
Simple, clear and memorable.
Get in touch if you also need some distinctive brand storytelling created for your product or service. It may be for use in a social media campaign or within other business promotional applications like corporate brochuring, your website or product point of sale.
At times this type of work can feel somewhat overwhelming…
What do I want to say and how do I want to say it?
Brainstorming with an independent party can provide clarity and ease.
And if you’re voting in the Shire of Yarra Ranges, vote consciously people!
FRESH people, mean FRESH ideas.