With the speedy development of digital firms and the idea of producing a ‘digital strategy’ for clients rather than what used to be ‘just a website’ new design roles have emerged. Roles such as a User Interface (UI) designer, a User Experience (UX) designer, and a visual designer.
Within a digital space my area of expertise falls into the category of visual design with some natural crossover into UI design. Working with digital agencies, IT & software development firms I am responsible for the following…
- Client Briefing
- Project Management & Liason
- UI Design
- Wireframes and Storyboards
- Visual Design
- Developer Liason
UX design can be fundamental to a successful digital strategy, but is a specific skill set with foundations based in research and psychology. Look out for a guest blog from a colleague who works as a UX consultant that will help shed light onto this growing profession.
In the meantime, I came across a great article from Fast Company recently which outlines the above mentioned roles with easy to understand explanations. Take a look