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The journey to perfection.

Designer design perfection

Over the last few weeks the following phrases have popped up in my head, with my clients and around our family dinner table.

‘I’ll do it when I have all my ducks in a row’
‘We’re just waiting on…’
‘It’s not perfect yet, I can’t show you!’
‘Don’t look, don’t listen, I’m still practicing’
‘Everything will be great when I leave home and earn $100K’ (teenagers, they’re good for a laugh!)

I’m one of those people who likes things to be ‘perfect’. In my head things have to line up, match, be clean, make sense, provide happiness. But in reality, often things don’t line up, match or make sense. They are often crazy chaotic and if I want to guarantee happiness, well that’s up to me.

Being a designer runs a close parallel with the world of perfection. We’re constantly tweaking, colouring, beautifying and achieving an outcome we’re proud to present and share with our clients. Making something perfect forms a big part of our day and separating ourselves from that level of graphic precision and creative beauty can be a challenge, especially when you combine it with kids and a family life!

You may have noticed, (because I’ve pretty much screamed it from the rooftops) that I’ve recently launched my hand lettered stationery brand Whimsie & Bliss. The actual set-up of which was a heap of work I hadn’t anticipated and left me on many January nights thrashing around in bed at 3am. My lovely husband told me he was quite sure he was actually going to bed with Etsy! I don’t mind hard work and I’m passionate about design and the work I produce, but because of my high expectations everything had to be absolutely perfect, to me. Complete. All my ducks had to be polished, standing tall and shining in a row.

After I launched two weeks ago I realised that the ducks I had so firmly planted in my head were in fact a little wobbly. Not in a bad way, but enough of a wobble to let me know this little thing I’ve created is going to be a gigantic ball of work and… it will be constant. The point I’d like to make is for all that preening I did, for all my planning and all my will to make things perfect, this is just the beginning. It’s the beginning of something more, something bigger. Something greater.

New brands take time and energy to build. They take an enormous amount of passion and work. Good work. Fun work. Satisfying work. But… it’s still work. If you believe in something and know in your heart that it’s the right direction for you to follow, you should absolutely go for it! But be prepared, it’s not only about your expectations, your passion or your self belief it’s about working FOR IT.

I would visualize things coming to me. It would just make me feel better. Visualization works if you work hard. That’s the thing. You can’t just visualize and go eat a sandwich ~ Jim Carrey

I don’t believe things can ever be perfect. I don’t think we ever reach the finish line even through we can always see it in sight. But I do know this, if we don’t try, if we don’t step off that cliff into the unknown, we will never achieve anything. The perfection is in the journey, the belief in ourselves, our business and our products.

You can follow the Whimsie & Bliss journey on Facebook and Instagram

Bree x

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