A new company name meant a logo design revision for an existing client, Stephan Independent Advisory. Just some tweaks that helped bring the brand into a space that reflected who the client’s target market was and reflected a traditional, established feel.
Sometimes, especially if your logo design and brand are well-known to your client base it’s a good idea to hang on to certain elements if you can. You don’t have to ALWAYS ‘reinvent the wheel’! In this case the icon already existed but the new linear look helped to reflect a classic feel. A modern serifed typeface was also introduced for a strong, established presence.
Looking forward to rolling this design out across brand collateral like stationery, brochuring and the website.
You can find out more about this business here http://www.stephanstrategic.com.au/