Business Branding and Communications
Tell your story with a fabulous brand suite that is consistent and memorable. It’s vital that you maximise the impact of your brand and the messages you communicate to your target market. An ordinary looking business card and a cheap flyer aren’t going to cut the mustard when you present it to potential customers. Take pride in the way you present and sell your business brand to your target market and leave them with a lasting memory.
Logo Development and Design
Your logo is your most important asset. It’s your brand signature, successfully giving your target market something visual to recognise you by. It needs to stir feelings and emotions that motivate customers to do business with you. It’s worth investing time and effort creating a logo with a professional designer that will set the tone for all your marketing collateral: if you have an effective logo, everything else will follow suit.
Hand lettering is the art of drawing type by hand. It can provide commercial design work with an authentic and unique feel. Fabulous for fashion, food, hospitality and stationery brands and… it’s hot right now. So why not get on the hand lettering boat and work your business brand or products into something that is uniquely yours and uber creative!
Packaging and Promotions
Brand development extends into ALL your marketing collateral, including packaging and promotional material. From label design to point of sale, being consistent with your original logo design and your brand values is important to create a memorable and recognisable product that packs a punch! I would love to work with you to get to know your business and make sure your needs are met with design outcomes that really hit the mark!
Flags, banners and corporate business signage – shout your brand from the rooftops with great signage design. Imageffect has produced signage systems for a range of businesses, including traders associations in Melbourne and reception and location signage for corporate and retail spaces. Signage is out there for the whole world to see, it has the potential to create enormous impact so it’s important to get it right!