This new logo design will be the start of a bigger brand strategy for The Blue Pod Coffee Co.
With some business re-structuring Blue Pod were looking for a more corporate brand presence that they could use and evolve with. A bold, strong, contemporary design that featured an icon within the logotype that could be used independently.
I’m currently working on business stationery and promotional design elements. I also hope you’ll be seeing the circular ‘blue pod’ icon on the lids of coffee pods soon!