Starting with a passion for her Barbie’s wardrobe, Lisa Gorman and her brand ‘Gorman’ has become a go-to place for women’s fashion. Bright and eclectic, Gorman holds a place in the consumers heart that is unique, artistic and inclusive.
Gorman is my favourite store and I can guarantee a trip to Gorman will bring me some colourful new additions to my wardrobe as well as a lighter wallet.
One of my favourite parts of the brand is its collaboration with artists, resulting in some truly unique patterns and pieces. My greatest fashion regret is not going out, the day it was released, and buying the Mirka Mora Maxi dress. Sadly, I missed out and while they are available on eBay they are almost triple the price!
Having watched the growth of Gorman in admiration I was thrilled to find out a bit more about it’s founder and design icon Lisa Gorman.
Here’s all you need to know about Lisa Gorman:
- She started sewing at 8 years of age on her Great Nanna’s ‘Singer’ sewing machine. Hey, everyone has got to start somewhere!
- I loved Barbie just as much as Lisa did but HER Barbie clothing collections included tube tops, leggings and even sweater dresses with iron-on numbers… way ahead of her time. Once the miniature collections were ready, the Gorman sisters would stage a fashion show with their dolls complete with a DIY runway, lighting and ‘80s pop playlist. We should have been besties.
- Drawing inspiration from her travels, Lisa designed an original eight piece unisex collection that she launched at FAT under the Gorman name in 1999. This collection was a ‘sellout’ and led to many more requests.
- At 28 years old, Lisa took the plunge into doing fashion design full-time and started her own business: Gorman.
- Lisa started her business in a small office with ‘green’ carpet. She remarked that the office looked more like a detective office from a sitcom rather than a fashion studio. HAHA! Within 6 months of starting she grew from just herself to 2 more staff and 3 more rooms.
- By 2003, Gorman was stocked in 55 retailers in Australia and 15 in Japan, and a year later in 2004 the first Gorman boutique opened on Chapel Street in Prahran.
- Nearly 20 years after launching her eponymous label, Gorman now has 40 stores across Australia
- In 2013, Lisa launched the ‘Choose your own Adventure Sneakers Campaign’ – a collection designed with artworks by 20 artists around the globe! The shoes looked pretty amazing!
- Most recently in 2019 Lisa collaborated with Kenyan-American artist Jamilla Okubo to design a collection using Jamilla’s artwork to create breathtaking textiles of ‘Africa’. This collection was chosen to support Thrive Refugee Enterprise – an organisation that provides microfinancing and business support to help refugee entrepreneurs start and grow viable businesses. That’s so cool!
- She continues to partner with all sorts of designers and artists to create collections to support non-profits, charities and good causes.
If you’re wanting to add some colour and unique style to your wardrobe, it’s totally time to go shopping at Gorman! Visit https://www.gormanshop.com.au/
Hero image courtesy of Vassi Lena (sourced at: https://nit.com.au/a-match-made-of-heavenly-colour/)
Photos courtesy of Ben Glezer: (sourced by: https://www.gormanshop.com.au/)