My Grandma Gilda worked as a Ticket Writer in the fashion industry during 50’s and 60’s Melbourne. Her stunning hand lettering was used across many well known Australian brands and I spent lots of afternoons watching her work as a small child, the smell of turps in the air and half drunken cups of coffee littering her paint stained work table. She was a master hand letterer long before it was trendy to be one and I know my skill comes directly from her.
Hand lettering is the art of drawing type by hand. It can provide commercial design work with a unique feel. Hand lettering can be a stunning addition to a brand with its unique and inspired feel, carrying a design into an authentic, vintage space. Imageffect offers the skills of hand lettering for commercial branding, logo design, packaging and promotional work.
The Whimsie & Bliss style, created by Bree is suitable for collaborations in the fashion and beauty industries and lends itself to advertising campaigns and packaging design. It’s also ideally suited for interior furnishings such as cushions, fabric and manchester. Please contact us contact us if you are interested in creating a hand lettered logo design and brand for your business or product.