Another logo design has been born! This time, a local dance studio were in the birthing suite!
The new logo design for ‘Dance Project’ is a fresh new identity with the predominant use of a hand lettered typeface. The type’s painterly style evokes a fun, fresh and inspirational feel!
Deliberately I’ve relied on the slanted style and upward energy of the business name to evoke the idea of movement rather than using icons or ‘dance-like silhouettes’ which the client and I discussed during our briefing together as clichéd.
Less is more. The use of white space and bright monochromatic colours have been implemented into a striking, yet simple logo design so that overall the concept is strong, punchy and not derivative of either gender in its execution.