About | ImageffectHi, I’m Bree – the Dolly Parton of the branding world and the owner of Imageffect, a boutique design studio based in sunny (depending on the season), Melbourne town.

No, I don’t have platinum blonde hair (or a wig), nor a Tennessee drawl (unless asked) and I have never been inducted into the Country Music Hall of Fame (although I am a budding country folk singer).

Rather I am a thoughtful, visionary artist with a strong business sense and a passion for helping businesses find their gifts with great brand stories and memorable design work. It’s this passion that I lead my design team by.

Obviously this means I’m not a hipster designer with a beard who drinks deconstructed café latte while sitting on a milk crate down some hidden Melbourne laneway looking to make your logo design and brand the next feather in my fedora.

Nor am I a designer who takes online jobs for $5 to churn out replicated logos in between ad breaks for The Bachelorette for clients I have never even spoken to. (To paraphrase Dolly’s big hit Jolene “I’m begging of you, please don’t ruin your brand”.)

Instead, I lead an authentic and passionate graphic design studio who invest in the full creative process to interpret your unique business vision into an enduring signature brand.

As your design partner, I am the project manager and the lead designer rolled into one because I believe that the person designing your business branding needs to be front and centre in the whole process to truly understand your brand story.

It’s this collaboration that will eventuate in a high quality corporate logo design and brand that appeals to your target audience and reveals the story of who you are and what you stand for.

Because to paraphrase Dolly’s song I will always love you (yes not only did she sing it before Whitney she actually WROTE the song) – “I will always love logos” and we think you should love your logo and brand too.

Now, we don’t just work 9 to 5 (yes another Dolly reference!) and leave once the job is done. We become fully invested for the long term and continue working on your business branding when and if you need.

About ImageffectWant to know more about Bree?

I am not just about logos and branding – nor Dolly Parton for that matter – so here’s some other Bree facts for you:

Clearly, I LOVE Dolly Parton. ANYONE who can say ‘It takes a lot of money to look this cheap’, with such wonderfully self-depreciating humour is my kinda chick!

I grew up with a family who encouraged my artistic endeavours and I spent most of my teen years holed up in the spare room (which had been converted to ‘my studio’) creating and dreaming of what my life as a Designer was going to be like. 

I graduated from Swinburne School of Design with First Class Honours in 1996. That’s over 20 years of experience in the design industry!

I am a passionate hand letterer. 

I have big dreams, love food (especially the healthy organic stuff) and I am on a journey to find my zen space amongst a busy family life.

I’m not hard to miss because I’m tall, colourful and have a serious addiction to glasses and big, dangly earrings.

I love my studio and I love what I do.