I’d like to share a new, hand lettered logo design for Belgrave – the eclectic, creative hub of the Dandenong Ranges in Victoria. The illustrated curls of the logo were inspired by the Lyrebird, a local ‘Road Runner’ with a stunning plume of tail feathers who is known to streak across local, dusty bush paths. If you’re quick, you may get a glimpse and if you’re not you will hear the Lyrebird’s distant calls break the silence of the hills.
I moved to the Dandenong Ranges when I fell head over heels with my man nearly 15 years ago. There is something very special about this place, it envelopes you in a world of music, creativity, art and people who think outside the square. Belgrave is the ‘end of the line’ – where the railway ends and the bush starts. It’s where Puffing Billy toots it’s horn and winds through the misty mountains and it’s where locals meet for early morning coffee or late night drinks on their way through town. Belgrave has an eclectic range of shops to meander though and an equally interesting assortment of local icons, like ‘The Wizard’ or ‘Baba Des’ who makes his way from Belgrave to Tecoma by foot every morning in a wardrobe fit for an Indian king!
I can’t imagine living anywhere else and I’m so grateful to be able to work on the new Belgrave Brand with folk who share the same passion for the area as I do. I can’t wait to see the brand roll out during 2016!