Business Branding and Communications

Tell your story with a fabulous brand suite that is consistent and memorable. It’s vital that you maximise the impact of your brand and the messages you communicate to your target market. An ordinary looking business card and a cheap flyer aren’t going to cut the mustard when you present it to potential customers. Take pride in the way you present and sell your business brand to your target market and leave them with a lasting memory.

See examples; Darvid’s Pizzeria, Bambaleros Coffee Roastery

Logo Development and Design

Your logo is your most important asset. It’s your brand signature, successfully giving your target market something visual to recognise you by. It needs to stir feelings and emotions that motivate customers to do business with you. It’s worth investing time and effort creating a logo with a professional designer that will set the tone for all your marketing collateral: if you have an effective logo, everything else will follow suit.

See examples; Amaze, Sleep Australasia

Hand Lettering

Hand lettering is the art of drawing type by hand. It can provide commercial design work with an authentic and unique feel. Fabulous for fashion, food, hospitality and stationery brands and… it’s hot right now. So why not get on the hand lettering boat and work your business brand or products into something that is uniquely yours and uber creative!

See examples: Brotherhood Books, Whimsie & Bliss

Web Design

Imageffect partners with a number of corporate IT departments and web development companies to provide contract web design and consultancy to their client base, from the initial creative brief and throughout the design process. Working as part of a large team is a great opportunity for me to draw on my many years of experience working with various IT professionals in web and app design. If you’re looking for a web design partner I would love to have a chat over a hot brew.

See examples; CACWA, Baptist Care Australia

Website Development

Use our website design service to catapult your brand into the virtual stratosphere! Flaunt your brilliant brand in a stunning website and create instant WOW factor! A professionally designed website is one of the most important parts of your business branding: it needs to engage potential clients and encourage them to take action. We guide you through each step of the website design and development process to create a site that is unique, functional and beautifully designed.

See examples; Darvid’s Pizzeria, Worldwide Electrics

Packaging and Promotions

Brand development extends into ALL your marketing collateral, including packaging and promotional material. From label design to point of sale, being consistent with your original logo design and your brand values is important to create a memorable and recognisable product that packs a punch! I would love to work with you to get to know your business and make sure your needs are met with design outcomes that really hit the mark!

See examples; Juliet Packaging, Brotherhood Books

Signage Design

Flags, banners and corporate business signage – shout your brand from the rooftops with great signage design. Imageffect has produced signage systems for a range of businesses, including traders associations in Melbourne and reception and location signage for corporate and retail spaces. Signage is out there for the whole world to see, it has the potential to create enormous impact so it’s important to get it right!

See examples; Bambaleros Coffee Roastery, Darvid’s Pizzeria