Logo FAQs

For those who love to read find the answers to my FAQs below.

OR for those who want to take the millennial approach – watch my YouTube video here!



1. I’m not really sure what I want, but I want something amazing…

Absolutely! Your logo design SHOULD be amazing and you should expect nothing less.

2. But how will you design me an amazing logo when I don’t know what I want?

Well, I start with a brief so I can learn all about you and your business.

Over a coffee or tea (and maybe some cake!) I will ask you lots of questions about your target audience, your point of difference, your brand values, your favourite singer, etc.

Inspiration will come from this… I promise.

3. Actually I have a LOT of logo ideas- I just don’t know how to articulate them.

That’s okay – this is what the brief is for.

Through my calm and creative process we will be able to collaboratively flesh out your ideas so I can create an amazing logo you will totally love.

4. I want to look different from my competitors.

You absolutely should!

Part of the briefing process involves looking at competitors. Honing into what your businesses points of difference are and reflecting them visually in a unique logo design and brand.

5. I want to work directly one-on-one with the designer.

That’s good, because I work one-on-one with my clients as the project manager AND designer.

This way there is no miscommunication (remember the game Chinese Whispers?) between the account manager and the designer which can often result in a logo design you never asked for.

6. How long does the design process take until I have got my logo?

It’s not an overnight process. It generally takes 2 weeks to complete before I can present to the client.

You can watch my video above to find out more about my whole creative process!

7. Which companies and industries do you work with?

I speciliase in logos for SME’s from grass roots start-ups all the way through to established businesses with multiple employees.

My clients come from diverse industries including finance and insurance, health and wellness, IT and web development, fashion, tourism, hospitality and retail.

8. How much does it all cost?

I have a range of Logo Design fixed-price packages available for a wide variety of budgets.

9. How many ideas will I see?

Depending on the package you choose it can be up to three different concept ideas with variations, plus a variety of colour options.

10. What if I don’t like your logo designs?

There are 3 rounds of edits available after our initial presentation. That’s usually enough to complete a beautiful logo the client will be happy with!

11. What else do you do?

I can work with you to create your entire business branding suite.

This includes your business stationery, letterheads, business cards, flyers, brochures, presentation folders, general promotional material, your signage design, packaging, your website design…

The list goes on and on.

12. Where is your business based?

I am a Melbourne based Corporate Logo Designer. I have an office located in Prahran and I live in the leafy Dandenong Ranges. It’s the best of both worlds!

13. So how do we get started?

Well let’s chat. You can call me on 9758 9134 or 0419 137 723, email me on info@imageffect.com.au or send me a message via my contact page.

I look forward to hearing from you!